"WhatIfInnovation企业创新梦工厂"是一家专门培养创新精神的培训机构，该团队鼓励成员学习和运用“横向思维”，该团队于1992年成立，他们发明了新产品和新品牌，以帮助企业挖掘企业价值，提供品牌影响力，主要合作企业为巴克莱、谷歌、百事可乐等，业务遍及美洲、欧洲和亚洲。

　　For 20 years, ?What If! has partnered with organizations hungry for growth. We invent new products, brands, services, and business models, and we help our partners build their in-house innovation capabilities. Our style is provocative and passionate. Our mission is lasting impact.

　　?What If! partners with the world’s most successful, forward-looking companies—businesses such as Barclays, Four Seasons, Google, PepsiCo, Pfizer, and Virgin—to galvanize innovation and deliver impact. Our 300 inventors work across the Americas, Europe, and Asia.